The Marketing Funnel – How to Visualize the Journey of Your Customers

The marketing funnel can be described as an outline of the experience of customers who come the product’s benefits before making a purchase. It’s one of the most powerful tools to provide you with insights and help find bottlenecks and get rid of them.

Traditional marketing funnels are broken into four phases that are awareness, interest consideration action, attention and consideration. These stages were inspired by the AIDA design, but they were updated due to the current trends in trends in consumer behavior and the digital revolution.


The awareness factor is an essential aspect of the marketing funnel and is the initial step your potential customers will take towards becoming customers or clients. This is your opportunity to inform them about what you do, who you are and how you will assist them with their needs.

There are several approaches to this phase of the marketing funnel. This phase can be approached in variety of ways. One approach is to give information that is relevant, useful and relevant details that are engaging and inform. It is possible to do this via a variety of channels, such as blogging, social media, blog posts and webinars.

Direct mail is a great technique to help spread people talking about your company’s name. To raise awareness of your business and its products, you can mail postcards and fun, branded stickers. You can also write handwritten notes bearing the logo of your brand.

Social media is a great way to reach out to potential customers or clients, and inspire them to share your products and services with their families and friends. This helps you build an audience of people who are actively engaged with your company, which could eventually lead to them becoming customers who are advocates for your business.

Marketing funnels constantly change. It’s essential that you monitor it continuously and examine it to determine if there are any improvement for your clients. There is a need for both qualitative as well as quantitative metrics to assess if your marketing funnel is making new leads or converting.

Your business’ success depends on the ability of you to maintain your customer’s satisfaction by providing the service or products they’re looking for. It is possible to measure this by customer satisfaction scores, customer turnover rates, revenue recurring and active clients.

Since these are data that are quantifiable they should know the way your customers interact in each piece of content. For instance, you can determine which CTAs have the greatest success in increasing conversion rates, for instance, you can track the amount of blog posts with CTAs. This will let you identify which posts perform the best in getting potential buyers through your sales funnel.


The interest phase is an ideal time to demonstrate your product’s capabilities. Your customers begin to look over your products and come to an informed decision about whether they’d like to purchase. They’re looking for the best solution to meet their needs in a unique way and needs, and your solution could be the perfect fit.

This is the time when you must be innovative in your blog posts, and convince them that your service is well worth their time as well as cash. A properly designed landing page could highlight your best highlights. You may also want for you to setup an FAQ or live chat section to answer their last questions before they decide to purchase the product.

If you’re able afford it, multi-channel marketing is a good alternative. The interest phase is your chance to shine. Re-engage customers by sending them newsletters and social media campaigns to provide them with the correct amount of information to get the visitor to turn to lead. Monitor your customers’ progressover time, and make sure they are pleased throughout the journey. By using a CRM as well as an analytics tools like Ortto will let you gain a greater understanding of your customer’s needs and behavior, allowing you to create better marketing materials that are relevant to your customers.

Take into consideration

Consideration is the stage where prospective customers look over your product or service and then decide if they’re an appropriate choice. Customers can take weeks even months before deciding whether or not they’d like to purchase your product. It’s important to provide valuable information and material to aid them through this decision-making process.

These are also a good chance for companies to increase brands’ brand recognition. This can be done through providing relevant content to their audience, like providing product comparisons and trial or demo versions.

As they progress through this phase, brands can further nurture leads by sending messages, more specific information, case studies as well as other ways to nurture leads. This is a great way to help educate customers on the benefits of their purchase and show them how the company can help solve their problems.

marketing funnel Also, you can boost conversion rates by asking existing customers to let their friends know about their experiences. It is one of the most effective methods to increase repeat sales that can end up in an increase in average order value (AOV).

An effective marketing strategy will determine your company’s success. It is also important to remain flexible in your tactics. With the changing world of digital and customers become more sophisticated, you may be able to see that your marketing plan will require a shift as well.

With a better understanding of the buyer’s journeyyou will be able to plan more effective campaigns that guide your prospects from consideration to advocacy. To achieve this, develop campaigns to target every customer based on their prior activities.

In the case of a person who is already aware of your company, they might join your social media accounts or sign up to an email list, or subscribe to a podcast. If you can map the interactions of these people, you can identify which stage of the funnel they’re in , then you can target your audience with relevant messages to their state of mind.

In our blog, How to identify your marketing funnel, offers more information on how to design your funnel. In it, we’ll go over different models of the marketing funnel , and how to implement them successfully. We will provide you with ideas for creating an effective plan that will increase sales and conversion rates.


Conversion funnels help you imagine your customers’ full journey. They also help you understand how certain types of users are more likely convert than other visitors.

Conversion funnels can be a great tool to use for measuring and optimizing your online marketing campaigns. Examining the efficiency of your funnel will help you improve your visitor experience, and increase sales.

Marketing funnels are an ongoing process and it’s important to continue refining the strategy you use to market to keep current with the changing needs of your target audience. By doing this, you will retain your prospects attracted to your business and encourage them to purchase an purchase.

It’s an essential step on the customer journey because it helps build trust with your clients. This allows you to build a relationship with potential customers which will make them more likely to purchase with you in the future.

This stage is where you will be able to sell customers on your company or your products through marketing and advertising. This may include articles on your blog, posts on social media platforms, content, or other internet-based methods.

You may also use offline methods to connect with prospective customers in some cases. This is a good option if your target audience is within a specific region or has a certain segment of the population.

As an example, if you’re a food writer who is selling cookbooks, you may use your blog to draw potential customers who are searching for recipes. It is then possible to use your newsletters via email, as well as other techniques to attract prospective buyers to convince them to purchase.

Every conversion is an opportunity to be a winner. The higher conversion rates indicate that you’re getting more traffic to your website than your costs. It means that visitors have more time to browse your site and spend longer on your site.

It is possible to track the effectiveness of every stage of your marketing funnel through analyzing the data in your Google Analytics reports. These reports can be utilized to evaluate if the funnel is successful.

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